Sporting Solutions lands major Norsk Tipping deal


Leading sportsbook and lottery supplier will provide pricing and risk management services to Norwegian lottery’s new sportsbook

London, 7th January 2020 – Award-winning sportsbook and lottery supplier Sporting Solutions, part of the Sporting Group, has won a landmark tender to supply Norsk Tipping with its market-leading pricing and risk management services.

sporting-solutions-lands-major-norsk-tipping-dealThe decision followed a competitive procurement process in which six companies applied to deliver data and risk management services as part of the Norwegian state-run operator’s new sports betting solution.

Norsk Tipping will become the latest lottery to benefit from Sporting Solutions’ fully automated suite of risk management services, joining Danish giants Danske Spil as a partner in the highly regulated Nordic market.

Sporting Solutions’ risk management algorithms, which apply and integrate advanced economic techniques borrowed from the financial markets, have been designed specifically to help operators drive volume, improve efficiency in pricing and optimize returns.

Norsk Tipping will also receive access to Sporting Solutions’ proprietary trading software, allowing it to offer localised content to differentiate against private operator offerings.

Ed Peace, MD of Sporting Solutions, commented: “Being chosen by Norsk Tipping after a thorough and competitive public procurement process is a fantastic outcome for Sporting Solutions and testament to the innovation and leadership we continue to show in the fields of pricing and risk management.

“We are very proud to announce Norsk Tipping as our latest lottery partner and believe our shared vision, proven track record and market-leading offering will provide the solutions for Norsk Tipping to drive bottom line growth and deliver a market leading experience for its customers.”

Thorbjørn A Unneberg, Director of Customer and Market Operations for Norsk Tipping, commented: “In today’s competitive sports betting environment we are constantly looking for solutions to strengthen our product and operations. In the procurement process, Sporting Solutions scored strongly across the board, and we’re confident its attractive value proposition will support Norsk Tipping in our continuous efforts to deliver the best responsible gaming experiences to our players in the future.”

For interview opportunities with Ed Peace, please contact Square in the Air on +44 (0)203 586 8273 or email [email protected]

About Sporting Solutions

Sporting Solutions is the premium supplier and market leader for odds provision, trading expertise and risk management services to the world’s largest sportsbooks. We are partners to 40+ operators in regulated jurisdictions, the majority of which are either Lottery or Tier 1 operators.

Our intrinsic understanding of pricing, trading and risk management means we have an in-depth understanding of the services required by operators in competitive markets. While Sporting Solutions is global in outlook, with partners from Europe to Australia, it is focused on supporting partners to be leaders in their local markets. Rather than providing a “one size fits all” solution, it works with partners to fulfil their specific needs.