Sportradar’s powerful data, coupled with PrizeLogic’s incentivized engagement capabilities, creates a next generation sports engagement solution
CHICAGO, IL, December 11, 2019 – Sportradar, the leading global provider of sports data and content, and PrizeLogic, an industry leader in incentivized engagement, today announced a strategic partnership designed to provide brands with a turnkey solution to better activate their sport sponsorships and engage consumers. The partnership marries Sportradar’s worldwide real-time sports data with PrizeLogic’s interactive consumer engagement capabilities to create real-time gamification experiences.
“Sportradar is obsessed with enhancing the fan experience and we continually strive to create engaging and unique products that offer the best solutions for brands, publishers and broadcasters to monetize,” said Brian Josephs, Vice President of Digital Sport, Sportradar. “Partnering with PrizeLogic provides us with the platform that delivers the next generation of sports engagement.”
“At PrizeLogic, data driven engagement is a key strategy to drive relevance and create stronger, more meaningful consumer experiences,” said Ryan LaMirand, CEO, PrizeLogic. “Our partnership with Sportradar provides brands with an easy, cost-efficient solution to extend the value of their sports marketing investments. Connecting with consumers in the moment creates such a powerful and emotional brand experience.”
The partnership produces a range of real-time incentives such as predictive gaming, real-time offers and flock to unlock experiences that can be executed across a variety of marketing channels including in-stadium, across social media platforms and integrated into mobile apps.
Founded in 2008, PrizeLogic is the largest independent digital engagement company and a trusted partner to both Fortune 500 brands and leading agencies. The company’s solutions combine incentives, experience and insight to influence behavior more effectively across the customer journey. The PrizeLogic Engage Platform powers loyalty programs, sweepstakes, contests and rebate programs for clients such as MillerCoors, PepsiCo, Samsung and Capital One. For more information, visit www.prizelogic.com.
Sportradar is the leading global provider of sports data intelligence. Established in 2000, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.