Monday 23rd September, 2019: Gauselmann U.K. – which includes Blueprint Gaming, Blueprint Operations, Regal Gaming & Leisure and Merkur Engineering – has partnered with Roadchef, one of Britain’s leading roadside service area businesses, to rollout and install over 500 Cat C and B3 machines in less than six weeks.
The installation of the machines also included a re-design of Roadchef’s adult gaming centres (AGCs) to enhance the customer experience and maximise machine income at their 30 service area locations around Great Britain.
Blueprint’s latest Aurora Noir cabinets, the top performing B3 in the market which features the exclusive Black Edition menu, have been installed as the B3 offering and Roadchef has already seen instant growth since installation this summer.
Eye of Horus and Fishin’ Frenzy, two of the most successful games from Reel Time Games, are now included within the Motorway Service Area (MSA) as both Cat C and B3 content, as is the GeWeTe and MARS platform, enabling a complete TiTO and connected solution.
Ryan Collinge, Blueprint Group Business Development Director, said: “In terms of the product mix, it’s not simply a question of replicating what players would find within a high street AGC. Because there are fewer machine positions and in most cases only four B3s, it is essential to have the very best performing product which we have achieved with games including Eye of Horus and Fishing Frenzy as both Cat C and B3 content, the latter housed in the latest Aurora Noir cabinets.
“We have taken the decision to increase the density of the digital Cat C offering which has had an immediate and positive impact on player experience. Being part of the Gauselmann Group has also meant that we have been able to deliver a complete and integrated solution courtesy of the GeWeTe and the MARS platform which is the first time that the brand has been able to provide a complete TiTO solution across an MSA estate.”
Roadchef Chief Financial Officer James Muirhead, said: “Our decision to select Blueprint was based on the strength of the relationship that exists between both of our teams, the trust we have in Blueprint being able to deliver on their promises, the quality of the content and the hardware road map for 2020 and beyond. The customer experience that we offer is very important to the business and I think the quality of the playing environment and the quality of service shown by the Blueprint team from concept to delivery has been exceptional.”
Tracy Baitup, Roadchef’s Director of Commercial Income, added: “This was a massive logistical undertaking which was carried out successfully by the Blueprint, Merkur and Regal thanks to precise, almost military style planning. The challenge was to enhance the design and retail credentials of each venue but at the same time minimise the collective machine downtime. It’s an extremely delicate balance to get right but I am delighted to confirm the team excelled itself.”
Blueprint Operations, as a part of the Gauselmann Group, is a market-leading supplier of land-based slot and analogue games to the U.K. market.
Utilising the best in German cabinet design and build quality housing the very best content from our sister companies Blueprint Gaming, Betcom, Reel Time Games and ADP.
Supplying to the Pub, AGC and Bingo sectors of the U.K. land-based industry, it is our strategy to ensure that we build the best possible content pack to suit each player style across both B3 and Cat C Machines.
Roadchef is one of the U.K.’s leading motorway and trunk road service area operators. With 30 locations, the company aims to provide a restful and relaxing environment for over 52 million visitors to its sites each year.
Popular brands located at Roadchef include McDonald’s, Costa, LEON, Pret A Manger, WHSmith, SPAR, Chozen Noodle and Days Inn. In addition, Roadchef’s own branded offerings include Fresh Food Café, Restbite and Hot Food Co. Across its 30 locations, Roadchef operates 91,000 sq ft of catering, 41,000 sq ft retail, 15,000 sq ft grocery and 695 hotel bedrooms.