BetVictor unveils Smart Cards product as part of horse racing drive

BetVictor unveils Smart Cards product as part of horse racing drive

New live stats technology provides stream of horse racing updates

BetVictor unveils Smart Cards product as part of horse racing driveGibraltar, 20 August 2019 – BetVictor, a leading online gambling company, today announced the launch of its Smart Cards product, giving customers access to a continuous stream of live racing updates in real-time to help them make better and informed betting decisions.

Developed in collaboration with data partners, Timeform, Smart Cards improve the traditional racecard experience by updating the typically static information provided 24 hours before each day of racing. The cards provide a constant stream of informational updates, tips and race day trends, such as eye-catching trainer/jockey partnerships, draw bias trends as they unfold and many more unique insights.

Available on mobile across all U.K. and Irish racing meetings, the service – which is integrated into BetVictor’s standard racecard product – enables horse racing punters to place their bets using the most up to date and relevant information available.

Eoin Ryan, Director of Product at BetVictor, said: “Today, across almost every sport that punters bet on, the use of statistical information to produce real-time insights is increasingly important, however, over the past few years horse racing products have remained relatively static. By integrating the latest Timeform services in our horse racing offering, the new Smart Cards product really raises the bar, enabling us to provide our customers with a best-in-class racing experience.”

Gillian O’Rourke, Business Development Manager at Timeform, said: “The Smart Cards product is set to be a huge success and we’re very pleased to be collaborating with BetVictor on this project. BetVictor has a strong heritage in horse racing and their passion for the sport is reflective in their commitment to horse racing and in providing customers with a premium experience.”

The product launch forms part of BetVictor’s new creative campaign entitled ‘See The Bigger Picture’ and follows the recent signing of BetVictor brand ambassadors Rachael Blackmore, Nicola Currie and Jamie Snowden, as the operator looks to become the first choice in the industry for horse racing.

About BetVictor

BetVictor is a leading global online gambling company. Its focus is to offer customers a simple, intuitive and personal betting experience. Digitally data-led, BetVictor provides in-house technologies and product development capabilities enabling the company to build successful partnerships. With more than 500 employees, BetVictor is an established innovator in the gambling industry.

BetVictor is the title sponsor of the Isthmian, Northern Premier and Southern Leagues, and the headline sponsor of Cheltenham’s November Meeting including the feature BetVictor Gold Cup.

Established in 1946, Michael Tabor acquired sole-ownership of BetVictor in 2014 having previously been a major shareholder in the business. BetVictor has its headquarters in Gibraltar with tech hubs in London and Budapest. For more information, follow BetVictor on FacebookTwitter and Instagram.

To learn more about BetVictor visit us on LinkedIn.