Monday 29th July 2019 – Leading multi-channel supplier SIS (Sports Information Services) has secured a pictures and data deal with sports betting exchange Matchbook.com to provide them with its leading British and Irish greyhound content.
The global agreement will enhance Matchbook’s greyhound offering, with live streams of over 33,000 races per year, streamed from 8 am to 10 pm UK time.
The greyhound content consists of more than 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish action from Cork, Kilkenny, Limerick, Mullingar, Tralee, Waterford and Youghal.
Delivered in a “Bet and Watch” format, Matchbook’s new service will provide its customer base with regular short form betting events, designed to increase engagement and dwell time for the sports betting exchange.
Matchbook CEO Mark Brosnan, said: “This additional new racing action will allow Matchbook customers from across the globe to have access to live pictures of the best greyhound racing from the UK and Ireland that they are betting and laying on.
“Coupled with our industry leading liquidity, the quality of SIS’s online greyhound service met our strategic ambitions to further improve our offering in this space and we are delighted to have struck this content agreement.”
Sandra McWilliams, Sales Director at SIS, said: “Partnering with SIS will enable Matchbook to significantly strengthen its online greyhound offering with the very best action from the UK and Ireland, which is set to drive greater engagement and boost revenues.
“Matchbook has grown to become a leading brand in the sports betting exchange sector, and we’re thrilled to be working alongside them an enhance their racing portfolio.”
SIS media contact:
Square in the Air
E: [email protected]
T: 020 3983 1020
About SIS
SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in-shop.
SIS provides operators with an end to end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales.
For more information about SIS please visit www.sis.tv.
About Matchbook
Matchbook is a peer to peer betting exchange focused on giving customers low commission, best prices and best liquidity. The exchange launched its horse racing product in 2016 and has been gradually expanding its sponsorship portfolio over the past 3 years. The key point of difference between Matchbook and other exchanges is that the platform is developed in house by their own technology team and constantly being evolved and improved to provide the best customer experience. Matchbook is also the highest rated exchange on TrustPilot.
