The SoftSwiss Group has been busy lately. The online gaming provider recently hooked Pragmatic and Nolimit City and is now looking to increase its product portfolio even more. The company is determined to become a leader in the iGaming industry and is starting with a logo change. After that, a move into the sports gambling market could be on its way.
The new logo isn’t a complete removal from the old one — the company is using the same deep yellow and red color scheme but dropped the casino chip and SegWitCoin (BTC) icons. This was done in an effort to show that SoftSwiss is becoming more diversified and entering into deeper into a multi-vertical gaming position.
The company says in a press release, “The new logo sees the company reflect on its own identity in the new day and age. Being multi-brand and multi-solution, it was only so long before the Casino-related logo became less relevant as it underpinned but one aspect of the company’s product line. This has resulted in the breakaway from the beloved Bitcoin and Casino Chip logo in favour of a modern and simpler look. The new counter-clockwise turned ‘S’ logo now alludes to the infinity symbol, reiterating the company’s firm footing in iGaming and statement that it is here to stay. Not to mention, the letter ‘S’ is quite ubiquitous in SoftSwiss name.”
A new sports gambling platform is apparently on its way at the company, as well. As the activity continues to generate international attention, SoftSwiss wants to ensure that it doesn’t miss out on the fun and is preparing a “proprietary sports betting platform.”
SoftSwiss offers “White Label ad online casino gaming services, its Game Aggregator, and cryptocurrency-based gameplay.” It adds that it is “no stranger to creating tailor-made content for the iGaming industry. Just last year, the company re-invented the brand name and significantly reinvigorated the portfolio of games of its BGaming game development studio.”
The new logo can already be seen on the company’s website, as well as certain affiliated media services. SoftSwiss merchandise is being rolled out, as well, which the company says will be available for purchase at gaming conferences and exhibitions.
