22nd July 2019 – Leading multi-channel supplier SIS (Sports Information Services) has reached an agreement with AmWest Entertainment, parent company of AmWager.com, to supply its British and Irish greyhound racing content.
SIS will provide the national Advanced Deposit Wagerer with live streams and data of up to 33,000 greyhound races per year, taken from the 53 meetings per week racing schedule of British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish races from Cork, Kilkenny, Limerick, Mullingar, Tralee, Waterford and Youghal.
The deal will allow AmWest Entertainment to accept and transfer bets into the new SIS World Greyhound Racing Pool, which recently launched.
Paul Witten, Product Director at SIS, said: “We are delighted to announce the deal with AmWest Entertainment, which provides AmWest’s customers with top quality greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for them.
“This agreement further builds on our objective to expand our racing offer internationally, and will also continue to build the reach of British & Irish greyhound racing around the world.”
Nelson Clemmens, CEO at AmWest Entertainment, said: “Securing SIS’s British and Irish greyhound racing tote service is an important step in our ambitions to further diversify and expand our sports betting offering.
“We are confident that SIS’s top quality British and Irish greyhound racing will prove to be a real revenue driver for our business.”
SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in-shop.
SIS provides operators with an end-to-end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales.
For more information about SIS please visit https://www.sis.tv/.