SIS partners with Inspired to support 24/7 Live Betting Channels

TAGs: Inspired, Live Betting Channels, SIS

Supplier partners with world leading virtuals provider to enhance 24/7 channels

Thursday 13th June 2019 – Leading multi-channel supplier SIS (Sports Information Services), has signed a deal with Inspired Entertainment (Nasdaq: INSE), a world leader in virtual sports, to support its new 24/7 Live Betting Channels.

SIS partners with Inspired to support 24/7 Live Betting ChannelsThe multi-year agreement sees Inspired become SIS’s virtual sports partner, with SIS incorporating Inspired’s industry leading virtual racing into its 24/7 Live Betting Channels.

Inspired has more than 15 years of visual effects experience, and has been the EGR Virtual Sports Provider of the Year for the past three years. The Company’s high-quality virtual racing content will be interspersed between SIS’s premium live horse and greyhound racing from six continents, providing a betting event every three minutes.

SIS 24/7 Live Betting Channels offer a broad range of racing content for online and retail operators, and can be tailored to individual operator needs through the customisation of channel logos, time zones and languages for graphics and commentaries.

The channels are supported by an end-to-end service of live streamed pictures, data, commentary, on-screen graphics with betting triggers, and a wide range of markets & pricing.

Paul Witten, Product Director at SIS, said: “This partnership further bolsters our capability as the leading supplier of 24/7 betting services, complementing our premium live horse and greyhound racing with Inspired’s high quality ultra-realistic virtual racing.

“Our 24/7 Live Betting Channels provide operators across the globe with frequent, quick-fire betting opportunities, at times that suit their customers.”

Steve Rogers, Chief Commercial Officer – Virtuals at Inspired, added: “We’re delighted to partner with SIS to help support the 24/7 Live Betting Channels.

“With over a decade of experience, we are confident that Virtual Sports will appeal to SIS’s customers globally, to help drive incremental revenues for operators.”

About SIS

SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in shop.

SIS provides operators with an end to end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales. For more information about SIS please visit

About Inspired Entertainment, Inc.

Inspired is a global games technology company, supplying Virtual Sports, Mobile Gaming and Server Based Gaming systems with associated terminals and digital content to regulated lottery, betting and gaming operators around the world. Inspired currently operates over 30,000 digital gaming terminals and supplies its Virtual Sports products through more than 40,000 retail channels and over 100 websites, in approximately 35 gaming jurisdictions worldwide. Inspired employs more than 650 employees in the UK and elsewhere, developing and operating digital games and networks. Additional information can be found at


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