SIS expands European presence with Buchmacher Services

SIS expands European presence with Buchmacher Services

Wednesday 15th May 2019 – Leading multi-channel supplier SIS (Sports Information Services) has partnered with Buchmacher Services Gmbh (BSG) to provide German bookmakers its international retail channel SIS Europe.

SIS expands European presence with Buchmacher ServicesTogether with BSG, SIS will provide German bookmakers with live pictures and data for horse racing and virtual racing, into 56 retail outlets across Germany.

SIS Europe provides betting operators with a betting event every three minutes and includes some of the best horse racing from around the world including, UK, Ireland, US, Australia, South Korea and Latin America.

Oliver Jager, Executive Director at Buchmacher Services Gmbh, said: “We’re thrilled to establish this partnership with SIS as it will provide our customers with the best horse racing from UK, Ireland and the rest of the world.

“The service will offer frequent betting opportunities on quality horse racing, and we are confident that it will help drive betting revenues.”

Sandra McWilliams, Sales Director at SIS, added: “We are thrilled to have established this partnership with Buchmacher Services Gmbh, it highlights our status as the leading global supplier of racing content.

“SIS Europe provides retail operators with a high-quality live pictures service, with the accompanying data and graphics, which is sure to help drive betting revenues.” 

About SIS

SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in shop.

SIS provides operators with an end to end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales. For more information about SIS please visit