ISLE OF MAN – Microgaming, one of the online gaming industry’s leading entertainment providers, has announced details of an agreement that will see a selection of its most popular and successful slots transformed into instant win games by London-based supplier IWG.
IWG will adapt a range of new and classic releases by Microgaming for the instant win market, carefully tailoring each slot to create a unique instant win gaming experience for players. Combining trusted gameplay and exciting features with new prize structures and win mechanics, the converted games will be earmarked for distribution across Microgaming’s extensive operator base, which spans more than 800 of the world’s biggest gaming brands, later this year.
Through the deal, which represents the first partnership of its kind between the two suppliers, Microgaming aims to leverage IWG’s proven expertise in converting online casino slots into instant win games to extend its reach in this growing sector of the online gaming market.
John Quinn, Director of Content Strategy at Microgaming, comments: “Microgaming has a rich history of product innovation and development, and we are constantly exploring new opportunities to expand and refresh our content. This collaboration signals our commitment to providing our operators with new gaming solutions that aim to broaden their market appeal.
“IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world. We look forward to seeing this transformation of our popular releases and making them available to our ever-growing network of operators and their players.”
Leon Thomas, Chief Commercial Officer at IWG, adds: “Fans of Microgaming’s slots will now be able to enjoy an enhanced experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, Microgaming will now be able to target a different player base with this unique concept. We’re delighted to provide them with exciting and engaging instant win games inspired by its catalogue of games and are sure they will prove to be a big hit.”
For further information please contact:
Microgaming Press Office
Microgaming developed the first true online casino in 1994. It has been breaking records, breaking new ground and breaking its back in pursuit of original gaming ever since. Developer of thousands of unique, genre-defining casino, mobile, poker, bingo, land-based and multiplayer games, and a pioneer in virtual and wearable gaming, the software giant hosts the world’s largest progressive jackpot network. Its products include Live Dealer, Sportsbook, Business Solutions and Quickfire. Microgaming is an award winner. A millionaire maker. The father of player protection and responsible gaming. And through Microgaming PlayItForward, it is a pillar of its local community on the Isle of Man.
IWG is a world leader in supplying online, instant win games to lotteries and commercial brands and platforms in the online gaming industry. It has over 15 years’ experience of making top selling, high quality instant win games and the strategic know how to make them work.
IWG has launched over 300 games that perform consistently at the highest level, engaging and retaining players while driving excellent results for customers. It has the knowledge to deliver a winning portfolio of games, the experience to make it grow and the sales figures and data to back this knowledge up.
IWG delivers an end-to-end solution covering all aspects of game development and portfolio management and a Remote Game Server (RGS) delivering content in multiple regulated jurisdictions from data centres in the UK, Gibraltar, Canada and North America. It has a broad library available via the RGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s instant win portal.