BetVictor will appear on the first-ever LED fence advertisement at Stratford this weekend
Gibraltar, 10th September 2018 – BetVictor, one of Europe’s leading online gaming companies, this weekend will become the first ever gaming company to appear on an industry-first LED fence advertisement. The digital board will be used at Stratford-upon-Avon racecourse tomorrow.
The announcement comes after Stratford Racecourse sponsor BetVictor agreed a partnership with Priority Sports Marketing, the marketing agency tasked with managing the project.
An animated graphic of the BetVictor logo will appear on the final fence on the home straight, offering the brand fantastic exposure and great advertising value. The growth potential for the technology is also promising, with the possibility of brands being able to advertise odds and special offers live on the boards in the near future.
BetVictor is known for its technological innovation in the gaming sector and the brand’s impressive horse racing heritage makes it the perfect pioneer for this industry-first form of advertising.
BetVictor Head of Brand, Shane Stafford, said: “We are proud to become the first gaming company in the world to utilise LED advertising on a steeplechase fence. We’re excited to see our Brand take centre space on the final fence at Stratford this weekend and interested to see where this advertising platform can take our brand in the near future.”
Jamie Mitchell, Managing Director at Priority Sports Marketing, said: “It is fantastic to see a project that everyone at Priority Sports and VM Sport has been working so hard to achieve finally going live. This represents eight months of hard work designing, manufacturing and BHA trials which all culminate at Stratford on the 8th of September. Thanks to BetVictor for being the first bookmaker in the world to use this the LED steeplechase boards.”
Illona Barnett, Managing Director at Stratford Racecourse, added: “Stratford Racecourse is honoured to be the first racecourse in the world to use interactive LED underneath a steeplechase fence this Saturday. We believe this represents a significant step change for racing. Thank you to Priority Sports Marketing for bringing the project to life, and BetVictor for their sponsorship of the event.”
BetVictor is one of Europe’s leading online gaming companies. Its focus is to offer customers a simple, intuitive and personal betting experience. Digitally data-led, BetVictor provides in-house technologies and product development capabilities enabling the company to build successful partnerships. With customers in more than 150 countries, with over 400 employees, BetVictor is an established innovator in the gaming industry.
BetVictor is an Official Principle Partner of Liverpool Football Club since 2016 and the headline sponsor of Cheltenham’s November Meeting including the feature BetVictor Gold Cup.
Established in 1946, Michael Tabor acquired sole-ownership of BetVictor in 2014 having previously been a major shareholder in the business. BetVictor headquarters in Gibraltar with tech hubs in London and Budapest. For more information, follow BetVictor on Facebook, Twitter and Instagram.
To learn more about BetVictor visit us on LinkedIn.
For enquiries, please contact:
Head of Sportsbook PR, BetVictor
[email protected] / +350 200 061 37
Senior Account Manager, The PHA Group
[email protected] / 0207 4400 781