The Hand Of Aces, Design Agency for the Gambling, Lottery and Casino sector, has designed cross-platform Digital Branding and Marketing collateral for myLotto24.ie; the Irish arm of The Zeal Network’s leading Global Lottery Betting Company.
Creatively assisting with myLotto24’s Rebrand from it’s previous Tipp24 identity, design solutions include engaging visuals for the main digital brand and it’s associated products; across multiple platforms including Social Media, Landing pages and Digital Advertising formats.
myLotto24 is part of The Zeal Network and the home of lottery betting. It is the biggest Lottery bookmaker in the world, offering players the chance to bet on the outcome of multiple global lotteries.
Matt Loomis, Creative Digital Director of The Hand Of Aces commented: “We’re thrilled to continue our involvement with this exciting brand and strengthen our relationship with the forward thinking Zeal Network. In this current climate, where the sector focus is on heavily on Digital Transformation, AI, eCurrencies, and being Disruptive, it’s important to recognise that engaging visual creativity is also paramount; it’s great to work with a company that shares the same values”.
Shenaly Amin, myLott24 Country Manager UK & Ireland said “We are vey happy to be working with The hand of Aces who have delivered some great creative for us in the past and continue to bring us into the digital era. Our focus is on the consumer and Matt has managed to embody this in his designs”.
The Hand Of Aces continues their relationship with The Zeal Network after successfully providing creative solutions for the original Tipp24.ie launch (including scratch card design and IWG collateral creative), as well as being involved with the UNICEF Norway Lottery website design for Lottovate, part of The Zeal Network.
As a result, The Hand Of Aces continues to strengthen not only it’s positioning as a Creative Company within the Lottery Sector, but also for the Gambling, Casino and Betting Sector; The Zeal Network sits along side an impressive roster of clients including The National Lottery and The Betsson Group.