April 2017 – SIS, a leading supplier of pictures and data to the global betting industry, has signed an agreement with B2B tote supplier, The Global Tote (TGT), for UK & Irish greyhound content.
The deal allows TGT, a subsidiary of TopBetta Holdings Limited, to broadcast UK and Irish Greyhound racing events, and TGT will distribute live picture content and The Global Tote odds services to international bookmakers for their punters around the world.
Paul Witten, Commercial Director of SIS, said: “We are excited to be working with The Global Tote to provide them with some of the best horse and greyhound content in the world.
“We are sure that this content will prove popular with their customers globally and generate significant revenues.”
TopBetta CEO, Todd Buckingham, said “It’s a significant deal for all stakeholders; firstly, that TGT can distribute both live vision and The Global Tote odds service to bookmakers to, in turn, offer their punters access to more content, as well as competitive pricing.
“Importantly for all parties, this is TGT’s commercial model for how to monetise racing content into new jurisdictions – live content with a no-risk betting engine that generates revenue for race clubs, bookmakers and TGT – and at the same time gives punters the best value product in the market.
“TGT intends to apply this model across as many bookmaker channels around the world as it can, and will continue to work with bodies from all racing codes that would like to gain access to global markets.”
SIS acquired the rights to stream BAGS greyhound racing to international customers in 2015. The deal allows SIS to provide coverage from 20 UK tracks, covering approximately 28,000 races, and it currently operates similar deals in central Europe, central Asia and South Africa.
About SIS
SIS (Sports Information Services Ltd) is a leading supplier of products and services to the online and retail betting markets and has been at the heart of global bookmaking for more than a quarter of a century. SIS delivers multiple channels of live racing, data and commentary from racecourses and greyhound tracks in the UK, Ireland and across the world.
In addition to trusted satellite delivery, SIS has developed its own low latency streaming platform – SIS Stream, which delivers quick, secure and high quality pictures, data and virtual content across the globe. SIS continues to develop innovative solutions to suit bookmakers at all levels of the industry, and now provides competitive pricing for UK, Ireland and international horse racing, along with greyhound and other sports via its Trading Services offer.
For more information about SIS please visit www.sis.tv
About Topbetta Holdings Ltd
TopBetta Holdings Limited (ASX:TBH) is licensed to conduct race wagering and sports betting under the Bookmakers and Betting Exchange Act 1998 (Northern Territory).
The Company has built proprietary technology platforms that combine an online racing and sports wagering offering with a fantasy wagering platform and enables sports fans to compete against each other via online tournaments.
