Two new sponsorship deals to catch up on including the World Series of Poker inking a deal with the gaming chair specialists DX Racer, and Poker Night in America shaking hands with the tequila expert Kimo Sabe.
The World Series of Poker (WSOP) is the Superbowl of Poker, so it makes sense that the top brands in the business would want to cut a deal with the most prestigious poker tour in the world.
The latest to partner with Caesar’s baby is the gaming chair specialists DXRacer and with the mantra Sit Better, Work Harder, Game Longer, can you think of a better partnership?
DXRacer is a brand that specialises in video gaming with a focus on the perfect gaming chair. Prices range between $339 – $700, and they also offer a selection of office chairs, to prevent people like myself turning into Quasimodo. They have physical showrooms in Anaheim, California and Whitmore Lake, Michigan, and are a regular face on the game exhibition circuit.
We are proud to welcome back DXRacer as an official World Series of Poker sponsor. Get your own DXRacer at https://t.co/nSBbUI6Rup pic.twitter.com/nEk9udq5dk
— WSOP (@WSOP) March 4, 2017
One doubts we will see DXRacer chairs at every table in the Rio but assume there will be at least ten of them for the action on the Mothership.
Kimo Sabe Mezcal Partners With Poker Night in America
Rush Street Promotions and Poker Night in America has signed a sponsorship deal with the tequila manufacturer Kimo Sabe Mezcal.
The deal sees the alcoholic-beverage advertised during the airing of PNIA episodes on television and during live streaming events. The brand name will appear on all hole cam shots, the flop shot, and on the graphics at live events. There will also be commercial spots with PNIA cast members talking about how wonderful it is to drink tequila.
The alcohol industry spends more money on marketing than any other brand in the world with over $2 billion spent in the US alone. Phil Hellmuth is also linked to Kimo Sabe Mezcal.
It’s not the first poker deal for Kimo Sabe. Last month they agreed to terms to become the sponsors of the Mid-States Poker Tour (MSPT) Season 8 Player of the Year.
