In this interview with CalvinAyre.com’s Becky Liggero, Conall McSorley of Metric Gaming explains why golf is the next big thing for in-play sports betting.
There’s no denying that the most popular sport which punters bet on is football and this is quite obvious. There are more than 3.5 billion people who consider themselves as fans all over the globe. It is no wonder that the sport is the most popular game for betting and different types of gambling.
Then there’s Cricket, which is considered to be second most loved by punters around the globe while basketball comes in third.
The popularity of these sports has somehow overshadow the potential of other sports as revenue-generating machine for sports betting operators, according to Conall McSorley of Metric Gaming. One of the most overlooked sport in the world, according to McSorley, is golf.
Sorley pointed out that golf is a minority sports that has a potential for in-play offering just like football, cricket, and basketball.
“It may seems that Golf is a minority sport, but in terms of sports bet turnover it represents somewhere between three and five percent. I supposed, for the industry, we’ve been lazy in developing product that furthers that engagement, it’s been a four-day product. No, the average customer wants a three to five minutes,” Sorley told CalvinAyre.com “At Metric in particular, we developed this proposition which allows customers to continuously play, even outside the main market. So Golf for me is not a minority sport but for a sports turnover perspective it’s probably viewed as one as a sleeping giant.”
He said golf is fantastic for in-play opportunities because it is stop-start, stop start and it gives the punters opportunities to evaluate the proposition and think that they are making an informed bet.
To make golf an interesting offering to punters, Sorley explained that they allow punters to bet on every single shot in golf. He said this also makes their product different from other in-play offerings.
“What we have taken is in-play to instant gratification level. So 60-second market, somewhat a sporting slot machine. You can bet 250 unique markets for every single football match, we bet every single shot in golf. It is getting great customer engagement and keeping involvement in that football match all the way to the end,” Sorley pointed out. “As I mentioned earlier, in terms of golf, we find every single market , textual, shot-by-shot basis. For example, will Rory make or not make this put. It is a valid proposition but it is literally a 60 second swipe. Golf is fantastic for in-play opportunities because it is stop-start, stop start and it gives the punters opportunities to evaluate the proposition and think that he is making an informed bet.”
