German language version of SmartBets goes live

German language version of SmartBets goes live

Friday 16 December, 2016 –, the world’s biggest social network for sports betting, has expanded its award-winning customisable odds comparison site, SmartBets, with a German language version.

German language version of SmartBets goes liveThe German launch marks the first of a series of planned expansions for SmartBets, with four new language versions to be announced in January 2017.

SmartBets, which was named Best New Affiliate Product in the SBC Awards after its launch in June, allows punters to create a tailored dashboard based around their favourite teams, leagues, betting markets and operators, ensuring they’ll easily find the best bets relevant to them.

Thanks to bettingexpert’s innovative one-click betting integration, users are also able to place bets instantly with major operators, including Ladbrokes.

Henrik Lykkesteen, Chief Commercial Officer for Better Collective, said: “The release of the German version of SmartBets shows our commitment to our growing audience in Germany, and is just the start of an exciting time for the website. There is a light at the end of the tunnel in terms of legislation, meaning we are well placed to take advantage of the huge potential in the country.

“With more releases on the way next year, as well as the simple-to-use interface and innovative features, we feel SmartBets is the ultimate comparison tool.”

Key features of SmartBets, the trailblazing odds comparison site optimised for desktop and mobile, include:

•  PERSONALISED COMPARISONS – the ability to create a unique profile to prioritise odds based on a punter’s favourite teams, leagues, betting markets and operators
•  ONE-CLICK BETTING – Better Collective’s pioneering integration making it easy for punters to turn their tips into bets at the click of a button
•  LIVE UPDATES – Once a bet has been placed, punters can keep up-to-date via the Live Game Cast on their dashboard and can receive match notifications straight to their mobile
•  ACCA GENERATOR – SmartBets’ unique service offering personalised Acca suggestions including a smart trio of odds, riskier selections and longshots with higher rewards
•  EXCLUSIVE BLOG CONTENT – Bets and predictions from bettingexpert’s top tipsters, including England legend and bettingexpert ambassador Chris Waddle
•  SYNC WITH BETTINGEXPERT – Just one account is needed to access the best in tipping, odds and in-play from SmartBets, and bettingexpert LIVE
•  USER SUPPORT – Punters can access the Live Chat option for assistance in maximising their bets or for answers to their questions, making the process even more transparent

About is the world’s biggest social network for sports betting, bringing together all the tools a punter needs to make the most informed wagers possible.

Launched in 2004, the company analyses the opinions of over 350,000 users worldwide, generating in excess of 125,000 tips per month and 650,000 successful tips per year. Its database is available in 15 languages, and covers 40 sports including football, tennis, basketball, American football and ice hockey.

It was named as Affiliate of the Year at the prestigious 2015 eGR Operator Awards.

In addition,’s academy book, ebook, and online resource tools educate over 100,000 users a year. also runs a number of additional tools and products. This includes Betting Odds Calculator, the app which enables users to browse and submit information, odds, and predictions for football matches from over 250 global competitions, and Bookmaker Finder, which compares the best bets, bonuses, and deposit information from over 30 bookmakers to satisfy any betting needs.

In April 2016, launched the world’s first ever in-play tipping app, bettingexpert LIVE. The app aggregates the best in-play tips, and lets punters place bets instantly, as well as awarding cash prizes to the best tipsters on in-play markets.