London, Beijing & Hong Kong – December 2016
Today marks the 10-year anniversary of SportQuake being founded.
SportQuake is the UK’s largest and most successful independent sports marketing agency with offices now in Spain and China.
Since launching in 2006, SportQuake has been responsible for over £200 million worth of sports marketing transactions and multiple award winning campaigns globally. In addition to building a successful European base, SportQuake is the first and only UK sports marketing company to open offices in mainland China and successfully complete transactions with CSL clubs.
Highlights over the past ten years include a number of award winning sports marketing firsts working with leading rights owners:
• The Premier League (EPL)
• La Liga
• The Chinese Super League (CSL)
• Team Sky Cycling
• The world’s most marketable athlete Cristiano Ronaldo
SportQuake’s core business is to provide brands with the same quality of insight and procurement services to plan, buy and activate sports marketing campaigns that they demand from their traditional media planning and buying agencies. Specifically:
• Research and Insight – data at the heart of everything we do
• Strategy – 360 degree independent planning to identify which sports and which inventory will best deliver commercial objectives
• Negotiation – securing the best prices and best marketing rights
• Activation – award winning activation to maximise ROI
Despite turning 10 years old this month the agency has no plans on slowing down anytime soon. Following two successful offices now open in China and an expanding European operation, SportQuake founder and CEO, Matt House confirmed plans are already in place for more offices in China and expansion into complimentary business adjacencies including a player agency:
“At SportQuake we see an unprecedented demand at the highest levels of corporations that sport is a potent answer to the challenge of building brands.
Our 10-year track record of delivering for important brands and rights owners on a multi-market basis, means SportQuake is uniquely placed to further grow our market share and leadership position in football and other sports over the next 10 years.”
For more information or interviews with Matt House to find out how the sports marketing industry generally and The Premier League specifically have developed the past 10 years, please contact [email protected]
Matt House Profile
Age: 44
Matt began his career at Zenith Optimedia in the media buying department before moving to Sportal.com where he became part of the team that sourced and negotiated the first major set of digital sports marketing deals for top European football rights owners including UEFA, Real Madrid, Bayern Munich, Juventus and AC Milan. Matt was then head hunted by Sky Sports to commercialise their English Premier League (EPL) Football Club investments before being recruited by Daniel Levy to become Director of Commercial Partnerships at Tottenham Hotspur FC where he increased revenues by 500% incl. the third (3rd) biggest Premier League shirt deal ever before starting SportQuake in 2006.
About SportQuake
SportQuake is the UK’s largest and most successful independent sports marketing agency with over £175m of transactions since launch in 2006. SportQuake help brands plan, buy and activate sports marketing strategies that deliver accountable business results for advertisers. SportQuake’s team of experts in Europe and China provide clients with a high-quality service, using data, insight, deep market knowledge and transactional experience to create innovative marketing campaigns that engage consumers.
Contact
For all media enquiries please contact:
Nick Stone
Head of Activation
[email protected]
+44 (0)203 725 4592 / +44 (0) 7725 635190
