September 2016 will see the launch of the latest TV ad campaign for award-winning bingo comparison site, WhichBingo, following their successful foray into the medium last year. The launch of the campaign is timed to tie in with the ‘back to school’ period.
For this campaign there are the two versions of the advertisement which will be seen on UK TV screens for the next three months across a wide range of SkyTV channels. Two versions of the advertisement are being used due to the new rules on online gaming TV advertising.
The first version of the re-worked advertisements (see https://youtu.be/iUrxmrUN9JM), to be run pre-watershed, focuses on the site’s comprehensive range player site reviews, whilst the second, post-watershed, (see https://youtu.be/IDSLBf-OU-E) features the 100+ free play offers available on the site.
“Our first TV campaign last year was really successful so it makes sense for us to do it again.” said Simon Jones, Commercial Director of WhichBingo. “This campaign, alongside our continued and on-going site improvements, is all part of an overall strategy to continue to raise the profile of WhichBingo as the nation’s number one resource for everything online bingo.”
In a separate move Focus Online Management, the company that owns the site, has been renamed WhichBingo Ltd. The renaming of the company, along with the closure of the non-UK version of the site, is part of a long term business strategy to focus on the one single brand, aiming to make WhichBingo a household brand.
WhichBingo UK the UK’s largest Bingo directory and comparision site. It lists every online bingo site in the UK and, alongside it’s own evaulations publishes player submitted reviews.
WhichBingo has won awards from Online Bingo Summit, EGR and IGB, the most recent being ‘Best Online Bingo Affiliate 2016’ from EGR.
The site also runs the online bingo industry premier awards, the WhichBingo awards, the ceremony for which take place every May in London.
Simon Jones – Commercial Director firstname.lastname@example.org
Tel: 0113 393 0500