The International Tennis Federation announced today that its agreement with Swiss-based company Sportradar AG for ITF Official Data has been extended for an additional five years through 2021, following a global tender process that attracted significant market interest. Under the terms of the new deal, Sportradar, a global leader in sports data and digital content, will continue as the ITF’s official data rights partner for the ITF Pro Circuit, and Davis Cup and Fed Cup by BNP Paribas, and will remain the preferred streaming partner for a range of ITF Pro Circuit events. The recent successful launch of the ITF Pro Circuit app is just one of the joint initiatives of the ITF and Sportradar, allowing fans to closely follow Pro Circuit events around the world through live scoring information and live streaming.
ITF President David Haggerty said: “Sportradar AG has been an excellent partner for the ITF, allowing us to increase the fan base for the ITF Pro Circuit as well as our flagship competitions, Davis Cup and Fed Cup by BNP Paribas. We have worked together extremely well since our partnership began four years ago, and look forward to working with Sportradar over the coming years to further grow fan, media and market interest in the official data from our competitions.”
Sportradar CEO Carsten Koerl said: “We are very pleased to continue our partnership with the ITF. The last four years have been incredibly fruitful: we have developed a new market for our clients and partners and we have also boosted the commercial value of the ITF’s live data and existing digital products. I am excited about the coming years which will see us develop even more outstanding solutions maximising the live data, video coverage and digital services for tennis enthusiasts all around the world.”
In addition to the live coverage of over 50,000 ITF matches per year through Sportradar’s umpire technology, Sportradar will also increase the live streaming coverage together with the ITF’s National Federations. A newly developed ITF Media Platform will bring the digital content as close to the fans as possible, giving them the opportunity to follow more tennis action than ever before and generating new ways for the ITF to increase its commercial value.
The data Sportradar has collected and processed for the ITF since 2012 has helped to support the ITF’s internal integrity processes. Furthermore, the speed and accuracy of Sportradar’s official data collection and processing has also impeded those who have sought to collect, disseminate and use unauthorised data.
About Sportradar AG
Sportradar is the global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities.
Partnering with the likes of the International Tennis Federation (ITF) and the National Hockey League (NHL) as their Official Data Partner, we have provided numerous rights holders with the tools and services to unlock the full power and impact of their data. Consequently, all our partners have enjoyed increasingly efficient data collection and distribution, and have all broadened the reach and impact of their data, growing revenue and engagement as a result. Besides market leading companies in the sports betting and media industry, Sportradar also operates a unique Fraud Detection System (FDS) which is relied upon by law enforcement agencies as well as several sports federations, including World Rugby, the ICC and UEFA.
More than 800 businesses in over 80 countries rely on Sportradar’s data depth and quality services in their daily business. Headquartered in Switzerland, Sportradar has offices in 34 other cities and employs over 1,300 highly experienced staff worldwide.
More information can be found on www.sportradar.com
For further press enquiries:
Communications Department
International Tennis Federation
Tel: +44 (0)20 8392 4632
Email: [email protected]
Alex Inglot
Director of Communications & Public Affairs
Sportradar AG
Tel: +44 203 695 22 14
Email: [email protected]
