Re-vamped affiliate programme for the UK’s second most popular lottery brand to be managed by Income Access using company software
Montreal, QC. September 29th, 2015 – The Health Lottery, a London, UK-based lottery brand operated by Northern and Shell and comprising 51 local society lotteries representing local authority areas across the country, has re-launched its affiliate programme in partnership with Income Access, a technology and digital marketing services provider for the global iGaming industry. The Health Lottery’s new affiliate programme has integrated with Income Access’ award-winning affiliate management platform and will be managed by the company’s in-house team.
Launched in 2011 and regulated by the UK Gambling Commission, The Health Lottery, which is today the UK’s most popular lottery after the National Lottery, provides lottery games to players online or at 32,000 national retail outlets. Offering British players the most affordable lottery option in the country, the brand features a 50 pence ticket that provides the chance to win £25,000 every Tuesday and Friday as well as a £1 ticket allowing players to win up to £100,000 every Wednesday, Thursday and Saturday.
Generating over £68 million since launch for UK charities such as Mencap, Dementia UK, and the Alzheimer’s Society among others, The Health Lottery recently rebranded itself. In addition to new celebrity brand ambassador Anthea Turner, the rebranding has involved the re-launch of The Health Lottery’s affiliate programme, which will now be powered by Income Access’ affiliate management platform, the recipient of eGR’s B2B ‘Affiliate Software’ Award for the last three consecutive years.
To celebrate the re-launch of The Health Lottery’s affiliate programme, the brand is offering new affiliates a promotion when they register with the programme. During their first three months, they will receive a cash bonus for every new depositing player, as well as an ongoing 20% revenue share of the net gaming revenues (NGR) from these players.
Following the end of the promotion, affiliates’ commissions revert to a standard revenue share commission structure. They will receive 20% of the NGR on all new-depositing players they refer each month.
“The Health Lottery values its affiliates highly and we’ve therefore decided to re-launch our affiliate programme in partnership with Income Access, whose easy-to-use, top-of-the-line software will allow affiliates to maximize their earning potential promoting our brand,” said Stan Myerson, Joint Managing Director at Northern and Shell. “Income Access’ long-standing reputation in the gaming industry and in affiliate management will help support The Health Lottery’s entry into new markets.”
The affiliate programme for The Health Lottery will be managed by Income Access’ team of affiliate managers, who have multiple years’ experience managing brands in the European lottery vertical.
“We’re excited to support The Health Lottery’s acquisition via the affiliate channel with a programme managed by our internal team using our platform,” said Nicky Senyard, founder and CEO of Income Access. “Given the brand’s prestige and importance in the UK market, its new-look affiliate programme provides an important revenue opportunity for not just lottery affiliates but those working in other verticals as well.”
For more information on The Health Lottery affiliate programme, please contact Income Access.
About The Health Lottery
Since its launch in 2011, The Health Lottery has now helped raise over £68 million for local good causes and has supported more than 300,000 people. As well as providing a lifeline to 1,700 local initiatives, money from ticket sales has helped some of the UK’s most vital charities, including Dementia UK, Mencap and the Alzheimer’s Society. Tickets have remained just £1 with a jackpot of up to £100,000 with additional two draws a week added in the beginning of the year, offering jackpots of £25,000 for just 50p. By contrast, the cost of playing the National Lottery has doubled with tickets now costing £2.
The Health Lottery exists to provide support to local health charities and goes towards services not covered by existing government funding. Admiral Nurses, Carers Trust, Scope, Mencap and The Youth Sport Trust are just some of the other charities whose work is funded through The Health Lottery. It is made up of 51 different local society lotteries, each representing at least one local authority area within England, Scotland and Wales. The Health Lottery can be played online or in-store at 32,000 retail outlets.
On 13 August 2015, The Health Lottery launched a brand new £1 draw. This gives people even more chances to join the 5.2 million Health Lottery winners so far who have netted a massive £98 million in prizes since the launch! The five weekly live draw shows will air on Channel 5 at 9.55pm on draw nights. Players are 7 times more likely to win our jackpots than the National Lottery. Odds of winning on The Health Lottery are 1 in 2.1 million compared to 1 in 14 million on the National Lottery.
From October 2015, players will be 21 times more likely to win The Health Lottery jackpots than the National Lottery. Odds of winning on The Health Lottery will remain at 1 in 2.1 million whilst the odds of winning Lotto’s jackpot move to 1 in 45 million. On average there are 45,000 lucky Health Lottery winners each week.
Head of Online Gaming
The Health Lottery (Northern & Shell)
About Income Access
Headquartered in Montreal, Canada, Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.