BUSINESS

Dice London Ink Deal With NetBet; Launch ‘When Barry Met Ally’ TV Campaign and ‘Make Some Noise’ Footy Campaign

TAGs: Dice London, Gwen Andrieux, Lee Davy, netbet, Premier League, West Bromwich Albion

Dice London has inked a deal with the online casino and sportsbook NetBet; launched a TV campaign called When Barry Met Ally, and launched a campaign to make West Brom fans the loudest in the Premier League.

Dice London Ink Deal With NetBet; Launch ‘When Barry Met Ally’ TV Campaign and ‘Make Some Noise’ Footy CampaignThe UK based digital marketing agency, Dice London, has inked a deal to help promote the online casino operator, and sportsbook, NetBet.

Dice London co-founder Gwen Andrieux was a recent guest on CalvinAyre where he said, ‘video is not being used enough’ in content marketing, and the value lies in the ‘entertainment.’ He has put that right in their first marketing campaign for the Malta-licensed outfit.

Dice London have created two TV commercials, currently being aired in the UK, based on the infamous orgasm scene in the hit movie When Harry Met Sally. Andrieux and his team have called their commercial When Barry Met Ally and the same cathartic cries emerge from both character’s mouths as the excitement of sportsbetting and slot machines gets the better of them.

The silly ads remind of the sterling Carling Black Label adverts of the 1980/90s. They are entertaining, and put a smile on your face, as both Ally and Barry surrender to the love of the online casino and sportsbook.

The campaign extends the oratory sounds of the orgasm. NetBet sponsors the Premier League side West Bromwich Albion (WBA), and in 2014 the Press Association took sound recordings of home and away fans of all Premier League teams and measured the volume of the WBA fans as the second loudest clocking in at an impressive 161 decibels.

Dice London want to help get WBA fans to the number one spot and will launch their “Make Some Noise” campaign designed to make the Hawthorns one of the most inhospitable grounds in the country, by handing out megaphones to crank up the volume.

West Brom fans will have to breach 167 decibels to take over the top spot. Manchester United fans set that record, deemed the most electric in the Premier League last season.

Whatever happened to the prawn sandwiches?

NetBet has the motto: “Making Casino More Exciting” and their relationship with their new nestmates is certainly helping promote that.

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