William Mummery on football sponsorship in China

TAGs: Angelia Ong, brand ambassador, football sponsorship, SBObet, Video, William Mummery

Angelia Ong talks to William Mummery of SBOBetHe talks about football sponsorships and the increased importance of brand ambassadors.

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“At this moment in time while the landscape is changing and developing, there isn’t any opportunity to directly sponsor within the people’s republic [of China],” said Mummery.

Mummery also talked about the increase importance of brand ambassadors saying that their effectiveness for a particular brand is a combination of where that brand is in terms of the maturity of the brand, the recall of the brand and the understanding of the brand values.

Watch the full video to hear more from William Mummery.


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