PRESS RELEASES

SafeCharge leading the way in the evolution of payments in line with the evolution of games.

TAGs: evolution of payments, evolutions of games, Press Releases, safecharge, Yuval Ziv

SafeCharge leading the way in the evolution of payments in line with the evolution of games.Gaming is changing. The way people play, and pay for games, is rapidly changing, as technology advances at an ever increasing rate. Games that were traditionally played on consoles and browsers are moving towards mobile devices. Many new game developers are uploading to the cloud, and developing games purely for the mobile market and for social markets such as youtube and facebook.

The way people play is changing. Gamers like to be able to download games for free, with payment only starting in order to access higher levels within a game. And the audiences have changed. Die hard gamers and teenage males who used consoles have been joined by a much wider mobile audience, including more women and children.  When payments managers are asked who their primary audience is they mention women between 30-40 years old!

The fast pace of change in the way people play has necessitated a similar change in payment methods. SafeCharge is leading the way in the development of better and safer payment methods to make the whole payment process quick and easy for both players and merchants.

Yuval Ziv, COO SafeCharge International, can talk about the changes in payment methods that are taking place:

  • Going mobile
  • Risk connected to the mobile
  • One-click payments
  • Motion Sensors/3D devices: Currently no way of making in-game payments while using wearables in a game – SafeCharge is working on this
  • Going global – coverage of APMs, Currencies, Tax and Fund management, UI changes

SafeCharge is investing its resources into new payment channels, which will be intuitive and adaptable to any device. In Yuval’s words, the SafeCharge evolutionary payment approach is a “parallelic evolution to the needs of the games market”.

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