In previous tips we have talked about editorial calendars and seasonality, particularly in sportsbook, which is great and event-driven, however that content has a shelf-life. As part of a great content strategy you can try adding some evergreen content to the plan.
What we mean by that are content pieces that are:
- Timeless or historical
- Always true
- Problem solving
- Always relevant
Ideally this kind of evergreen content should be in constant demand generating visits, links and shares, naturally and eternally. Examples might be:
- Course guides
- The story of…
Try to incorporate this kind of content into your strategy on a monthly basis and you’ll see exponential gains.