James Harrison is a former CEO of Alchemybet Ltd. (a Gaming Realms group company) and the award winning team behind Pocket Fruity, a mobile casino.
He gave his tips on how to improve user experience and to keep it as solid as it can be.
“Don’t over think it. A lot of people are talking about all the difference that they can do to apps and native and HTML5. Fundamentally, customers want t gamble and they want to be entertained and actually the technology is a kind of second of concern; they don’t really care.”
He also talks about how he personalized certain page or area of his website, using Spin Genie as an example.
“Spin Genie has a deposit bonus game, which is all based upon XP: how many times you play, what games you play. That’s what determines what game you get to play. So that is deeply personal.”
“The other thing that we do is we offer a different payment options depending on their spending patterns and we have a plethora of payment options including mobile, not just the traditional kind of hard credit card because some people still don’t want to put a credit card into a gambling site so that’s another example of how we personalized things depending on the customer’s behavior.”
Spin Genie is an online casino Games site operated by Bear Group Ltd, a wholly owned subsidiary of Gaming Realms Plc.