BUSINESS

Nicky Senyard on iGaming strategies for US land based casinos and affiliates

TAGs: Affiliate, Income Access, land-based, Nicky Senyard, Rebecca Liggero, Video

Rebecca Liggero  talks to Nicky Senyard, CEO of Income Access. She talks about land-based casinos and how they are starting to use social gaming to move online into the U.S.

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Real-money iGaming is regulated in New Jersey, Nevada and Delaware and California and Pennsylvania are considering regulating online gaming.

Social gaming offers land-based casinos and iGaming operators an alternative to real-money iGaming that will also help them prepare for regulation at a state level.

“It’s very interesting for land-based casinos and they have a massive opportunity. They’re finding that they’re revenue with brick-and-mortar properties are declining and they’re looking for opportunities to grow. Social provides that. Social provides engagement with their current customers when they’re online and when they are not in-property. It also provides a really good way to recruit new customers,” said Senyard. “The thing in America at the moment is it’s completely divergent. You’ve got New Jersey, you’ve got social, you’ve got fantasy, you’ve got horse-racing, and you’ve got the land-based casino guys. So it’s not a one size fits all. So  think what I am trying to advocate for the guys who wanted to get in is that their social is the way to go.”

Income Access has provided its technology and digital marketing services to land-based casinos and operators in the New Jersey and, Nevada markets and has provided its acquisition solutions to operators in the online horse-racing wagering and daily fantasy sports verticals.

Watch the video to hear more from Nicky Senyard.

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