This content marketing tip is really useful for helping you define your editorial style and brand voice (which was a previous ToTW), resonate with your reader and expand your readership.
By creating personas you can really immerse yourself into the reader. You may have a very typical audience or perhaps two or three strong types. Try giving an audience type a name and personify them. For example we might have a “Dave” who reads our horse racing content:
- Is he married?
- Does he have kids?
- Where does Dave go of an evening? To the gym or a pub?
Flesh out this persona and write for this person to really help shape your style and tone of voice.
Here’s even more on writing for your audience which includes personas.