Content Marketing Tip of the Week: Content Audit Tools

Content Marketing Tip of the Week: Content Audit Tools

theMediaFlow Managing Director Nichola Stott gives an overview on auditing your competitor content  in this edition of’s Content Marketing Tip of the Week.

Last week we talked about why to audit your competitor content and what you can gain from it, so today I wanted to mention a few powerful tools to use to help you go through that audit process and get to all that juicy data.

First-off Screaming Frog SEO Spider will help you crawl a site and any content sub-folder, to extract a nice list of all content page URLs, plus the title and data elements if that’s useful.

You can use Majestic SEO Pages report to see the link metrics on a page by page basis, cleaning in Excel so you’re only looking at the content sub-folders.

Search Metrics is great tool to show you social metrics on a page by page basis including tweet, like and share per post.

Finally – you can also go some way to get an idea as to the quality of your competitor content by running a Copyscape Batch report on a handful of their content URLs. This will tell you the level of content overlap with other published sources. Do remember that if their content is great it might be frequently scraped so you might need to do a bit of additional detective work to determine who the originator is and who is the imitator if you find a lot of third party similarity.

Have fun snooping!