Sportradar has added two more sports entities in its growing list of clients. One of the world’s most respected betting fraud-monitoring agencies announced that its partnership with the Belgian Pro League has been extended and it has signed a new deal with the Hong Kong Football Association.
As part of the extension, Sportradar will continue to be granted the rights to use, market and sub-license all pre-match and live data for the Belgian Pro League to the worldwide betting market. The league known as the Jupiler Pro League is considered as the top-tier league of Belgian football.
In addition, Sportradar will also continue to operate as the “Official Sportsdata Partner of the Belgian Pro League” for the next two seasons while supplying the Jupiler League with content solution products that allows the league to improve the information and analysis provided to their media partners.
“We are delighted that the Belgian Pro League have decided to re-sign with us and have allowed us to support them as they develop the attractiveness of their football to the betting and the media markets worldwide,” Sportradar CEO Carsten Koerl said in a statement.
Shortly after signing an extension with the Belgian Pro League, Sportradar signed an agreement with the Hong Kong Football Association, providing the latter access to its Fraud Detection System (FDS). The new partnership gives the Hong Kong FA access to global betting intelligence covering all 113 games of Hong Kong’s Premier League, League Cup, Community Shield, Senior Shield, FA Cup and Play-offs each season until July 2017.
Sportradar’s expansion into the Asian-betting market was marked by the opening of its first Asian office in the former British territory. It didn’t take long for the company to establish its presence in the region, thanks to its new deal with the Hong Kong FA.
“It has really been impossible to ignore the credibility and reputation of Sportradar’s Security Services both in the region and internationally,” Hong Kong FA CEO Mark Sutcliffe said. “So to have the FDS monitoring all our professional level football is reassuring and to have that in place for three seasons underlines our own commitment to keeping our competitions safe.”