POKER

Jeff Sarwer Gives His View on the Marketing Prowess of the People Behind the ISPT

TAGs: audio interview, International Stadiums Poker Tour, ISPT 2013, ISPT Wembley, jeff sarwer, Lee Davy, wembley stadium

Jeff Sarwer Gives His View on the Marketing Prowess of the People Behind the ISPT Audio

Jeff Sarwer Gives His View on the Marketing Prowess of the People Behind the ISPTWhilst walking around the David Beckham inflatable tent I was surprised to see Jeff Sarwer occupying a seat to the right of Roberto Romanello. I knew he spent his time in between Canada and Poland, but was sure he would be smashing things up at the World Series.

So what was he doing at Wembley Stadium?

“Not showing up is unintelligent. How can you beat an extra 20-25% of dead money? That’s €600-700 of free money just for showing up – if you are even with the field – plus everyone is in the WSOP. It’s the best value tournament of the year by far.”

When you manage to win the under 10 World Youth Chess Championships and have been compared to Bobby Fischer, I guess unintelligent is not something you would consider as part of the Canadian’s make-up. But what about the intelligent players that have decided to play in Las Vegas instead of eating up the free money at Wembley Stadium?

“That’s simple. The community is pretty small and I barely knew this was happening. When I first saw the website I wanted to buy-in, but they wanted me to wire them €3,000. I didn’t know who they were and there was very little information on the website. It looked very sketchy and I was ready to quit. How many other regs did this happen to?”

This was the experience that many poker players were facing until Dusk till Dawn (DTD) interjected. The project had never before been attempted and there was no way anyone was going to invest €3,000 on a pipe dream. What DTD did was to show everyone that it was far more than that. If Rob Yong can put up €1 million then I am sure you can find €3,000.

“If DTD were not involved I may not have been here. People want information quickly. They are lazy and it just wasn’t like that when I first looked.

“The idea is brilliant. Allowing people to buy directly into Day 2 are really smart, and that is definitely something that will be gained from this.”

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