Publisher and Editor-in-Chief of iGaming Business for Sale

TAGs: Alex Pratt, iGaming Business, London Affiliate Conference, Michael Caselli

caselli pratt15 January 2013 (London, UK) – iGaming Business announced today they will be auctioning the branding of its Editor-in-Chief Michael Caselli and it’s Head of Business Alex Pratt at their upcoming event the London Affiliate Conference in aid of GamCare’s education programme.  For more information click here

The winner of the auction will have the opportunity to have Michael Caselli and Alex Pratt wear their brand throughout the event including the networking events and the iGB Affiliate Awards.

“This is a huge opportunity for an operator or affiliate to get maximum awareness at the biggest iGaming affiliate event in the world where we expect over 3,000 attendees. Not only will the winner get huge amounts of awareness at the event but they will also be seen before and after the event through the marketing, pr and hype around this activity” commented Alex Pratt, Head of iGaming Business. “We have only announced it on Facebook and already the eBay page has 12 bids and 1,000 page views – We fully expect this to gain some big momentum over the next 7 days.” Continued Pratt.

All monies raised by the auction will be going to GamCare’s education programme and in particular to promoting their recently launched website This new site is targeted at young people aged 12-18 to educate young people about the risks of problem gambling and to support those experiencing difficulty through their own gambling or that of family members (usually parents).

“BigDeal is a fantastic resource for young people and teachers. Our challenge now is to make sure that as many young people get to hear about it and take a look at the site. Marketing and promoting BigDeal is therefore a key element going forward and GamCare are keen to develop the marketing plans for the BigDeal website.“ Commented Ruth Halahmy, Marketing and Fundraising Officer from GamCare

And it isn’t just iGaming Business that are helping to raise this money, Karl Dukes of Media Hut who provide direct mail solutions for the iGaming industry have kindly agreed to provide all the branded merchandise free of charge helping to ensure every penny goes to GamCare.


For Press Queries contact:
Tracey Daniel
iGaming Business
+44 (0) 207 954 3417

About iGaming Business
iGaming Business has been involved in the iGaming sector for over 10 years. They specialize in publishing and providing high level information to the iGaming sector through magazines, events, websites and intelligent reports. With over 16,000 affiliates, operators and vendors regularly reading our information off-line and 75,000 online, iGaming Business is the largest publishing company within the sector. Please visit for further information.

About London Affiliate Conference
The London Affiliate Conference (LAC) is organized by iGaming Business under the iGB Affiliate brand. The event is part of a series of affiliate conferences and expos which began as CAP Euro in January 2007, and has grown from 600 attendees to over 2500 attendees in just over five years, making it the biggest iGaming affiliate event in the sector. This rapid success has come about by keeping true to a simple philosophy: “Put Affiliates First”, which is the backbone of the events. For more information on the London Affiliate Conference, please visit or for information on iGB Affiliate please visit

About GamCare

GamCare is the leading provider of information, advice, support and free counselling for the prevention and treatment of problem gambling. GamCare operates the national Freephone telephone HelpLine (0808 8020 133), NetLine ( and provides free face-to-face counselling for anyone experiencing a gambling problem.


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