Favbet set to launch ZonePlay into Eastern Europe

TAGs: BuzzSports, ZonePlay

buzz sports zoneplayIn-play betting specialist Buzz Sports ( today announced the signing of a deal to provide its flagship product ZonePlayTM via a partnership with leading Eastern European gaming brand Favbet.

The opportunity will see ZonePlayTM become available to customers throughout Ukraine, Russia and beyond through, and also delivered via Favbet’s growing chain of retail partners. ZonePlayTM will add an exciting, innovative product to the existing in-play options on, while its introduction to the retail side of the business will attract customers to their venues, and encourage bettors to stay there throughout live sporting events.

ZonePlayTM is a dynamic in-play betting product, which presents players with a simple proposition: “What happens next?”

ZonePlayTM offers players the opportunity to bet on the ‘next incident’ during live sporting events, with constantly changing odds on whether a corner, free kick or goal will happen, for example. It provides an entirely complimentary product to existing in-play betting alternatives offered by Favbet and gives their players literally thousands of betting opportunities on a daily basis.

A typical men’s tennis match offers over 100 different markets, with 8 potential outcomes for each point, giving the customer quick and exciting betting opportunities with instant pay out as the drama of the match unfolds. ZonePlayTM is currently available for soccer, tennis and cricket, and with basketball due for launch in 2012, there will be plenty of live action that will appeal to an Eastern European audience.

Buzz Sports’ Chief Commercial Officer, Ian Williams, said:  “This deal further extends the reach of the ZonePlay brand into yet another new territory, and Favbet are the perfect partner as they understand the Eastern European market better than anybody. We are looking forward to being a key part of their growth plans, both online and through their growing network of betting shops.”

Andrew Behan, Commercial Director of Favorit United N.V. added: “We are extremely proud to have been chosen by Buzz Sports to be the first representative of their award winning ZonePlay product in Eastern European markets.”

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About Buzz Sports: (

Buzz Sports was founded in 2006 by a team that had previously developed betting software for some of the biggest betting companies in the world.  The company spent over four years developing its flagship product, ZonePlay, before finally bringing it to market in 2010.  Buzz Sports currently employs 40 people at its Leeds headquarters in England and is a licensed betting operator in the UK.

About FAVBET: (

FAVBET was founded in 1999 by its CEO and founder Andrii Matiukha; the Favbet organization (formerly Favorit) started its activities in the bookmaking industry back in 1999. Currently employing over 3500 personnel and having a large presence across many Eastern European and CIS countries, FAVBET is undoubtedly the region’s leading bookmaker.


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