BUSINESS

Bodog88 gets in the Zone with new in-play product

TAGs: Asia, Bodog88, Buzz Sports, ZonePlay

Bodog88Asian facing Bodog88.com has become the latest company to utilize the unique ZonePlay offering from Buzz Sports. Customers using the Bodog88 site will now be able to take advantage of the ZonePlay experience that gives users the chance to take in-play betting off on a different tangent and ask “What happens next?”

It’s something the Asian facing market is certainly interested in, with Robert Gustafsson, Managing Director of Bodog88.com, admitting: “In Asia your product must be an ever-evolving one and while that is hard to keep on top of firms like Buzz Sports offer a quick solution to the all-important in-play additional markets and we have been very impressed by their professionalism and software.”

Premier League football interests millions in Asia and in a typical game the ZonePlay product can give around 60 unique betting opportunities, making the boring 0-0 draw into a spectacle. The “next incident” betting extends to whether corners, free kicks or goals will take place and is like nothing else that’s currently out there.

It provides a completely different in-play experience and Buzz Sports’ chief commercial officer Ian Williams, added: “The in-play betting market is growing faster in Asia than anywhere else in the world, and Bodog88.com are at the forefront of that growth. They have rightfully earned a reputation for being one of the most innovative gaming brands in the industry, so they are an ideal partner for Buzz Sports.”

ZonePlay has already been very popular with Asian customers as Dafabet, Boylesports and InPlayMatrix have all signed agreements to use the product – in addition to European facing firm PlanetWin365.

It comes after Bodog88 recently made waves in the gaming industry by purchasing the Bodog Poker Network and they look to expand ever further as the year goes on.

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