Inspired announces Mexican distribution agreement with Zest and prepare to impress at ELA

TAGs: Inspired Gaming Group, mexico, zest

inspired gaming group logo15 May 2012, London: Inspired Gaming Group (Inspired), the world’s leading supplier of server-based gaming (SBG) products, today announces a distribution agreement for Mexico with Zest Gaming (Zest), one of the industry’s most respected gaming technology providers. The two companies will be demonstrating their joint commitment to the Mexican market at ELA on booth #68.

Harmen Brenninkmeijer, Sr. VP of Strategic Market Development, commented: “Zest has a significant operational base in Mexico and years of experience in the country, making it the perfect partner for our server-based gaming products in this country. Demand is strong for slots and Latin bingo products with remote game download capability, which we have over a decade of experience in supplying. The partnership with Zest will allow a faster roll-out of our products to meet demand in this region.”

Luca Frigerio, CEO of Zest Gaming, said: “There is a clear synergy between Inspired and Zest, and we’re delighted to be able to distribute their server-based gaming products in Mexico. Our customers and contacts should be excited about the results of two leading companies in our industry working together. Zest has been operating in Latin America for some time now and we are very positive about the opportunities in countries such as Mexico.”

Inspired’s multi-game casino slot, Storm MX, is already live in Mexico with increasingincomes. Storm MX, has twin 22” high-definition (HD) screens and is powered by Inspired’s Open SBG CORE™ platform, which allows new games to be remotely downloaded every month. The company’s portfolio of slots and Latin bingo content is proving popular in Mexico and provides varied entertainment for all players, not just freespins. Machine menus have over 30 bonus features and games with different volatilities. For risk loving players there is also the gamble option, which allows the player to choose their own odds as every win can be gambled.

Bingo Blaze, Inspired’s Latin bingo product, will be making its ELA debut. Bingo Blaze is a dual screen, slant top cabinet with multiple high-definition Latin bingo games on one sleek cabinet which can also be adapted by adding traditional bingo and slots games.

Inspired will also showcase its award-winning Virtual Sports. Recognised as the most graphically rich virtual sports betting content in the world and winner of the 2012 ICE Totally Gaming Best Betting Product of the Year award, Inspired’s Virtual Sports are already live in 33 countries worldwide and generate in excess of US$7 billion of revenue and US$ 950m gross win every year. Inspired recently signed an agreement with Caliente spanning 13 countries in Latin America, including Mexico, Panama and Venezuela.


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About Inspired Gaming Group

Inspired Gaming Group (Inspired / INGG) is the leading supplier worldwide of Server Based Gaming (SBG) systems and games for a range of land based gaming markets, including casino, VLT, bingo and sports betting.

Inspired is the leading gaming machine operator in the UK for the gaming and leisure markets, and also provides its unique Open SBG Core™ software systems, terminals and Virtual Sports products in over 30 other countries. It is one of the three leading VLT suppliers to Italian casinos and betting shops. Its Virtual Sports products are the leading online and land-based games in their category worldwide. The Group operates approximately 50,000 machines on a participation basis, of which in excess of 35,000 are on the Inspired Open SBG CORE™ platform.

The Group’s customer base includes regulated operators of casinos, licensedbetting offices, gaming halls, bingo halls and regulated online sportsbooks and casinos. Key customers include major regulated gaming companies such as Sisal, B Plus, William Hill, Gala Coral Group, Betfred, Ladbrokes, Genting, Paddy Power, Codere, Sky Vegas, PartyGaming, Fortuna, bet365 and Caliente.
Acquired and refinanced in 2010 by leading London investment firm Vitruvian Partners, the largest new private equity fund in Europe, Inspired is focused on the expansion of its SBG leadership into newinternational markets.


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