BUSINESS

DEALS: Wagerlogic/Maxymiser; 7Red/Mobile Stakes; Bwin.party/Teradata; more

TAGs: Boylesports, bwinparty, Victor Chandler, Wagerlogic

online-gambling-dealsCryptologic subsidiary WagerLogic has inked a deal with CRM outfit Maxymiser to help boost registrations and deposits for WagerLogic’s InterCasino and VIP Casino online brands. Using Maxymiser’s OneTouch platform, WagerLogic can remotely manage website testing via a single line of Javascript, allowing its IT department to focus on what’s really important: playing World of Warcraft. Maxymiser already counts Betfair, bwin.party and Paddy Power among its online gaming clientele.

European operator 7Red, winner of Slots Operator of the Year (Online) at the last International Gaming Awards, has tapped Mobile Stakes to bring its real-money games to mobile devices, including the iPad. Mobile Stakes’ cloud-based game streaming platform allows operators to get their flash-based web games onto mobile devices without the need to reprogram or reformat the product. 7Red CEO Ido Raviv said moving his company’s 75-game portfolio to the iPad in such a short time wouldn’t be possible without Mobile Stakes’ involvement.

Bwin.party has selected Teradata to supply its database and integrated data warehouse platform across the company’s product line, creating a single customer view across all gaming verticals. The move will allow Bwin.party to better target marketing campaigns based on customer activity and will strengthen data analytics to provide further insight into customer behavior.

Victor Chandler and Boylesports have both agreed to license Flinders Ltd.’s Maelstrom middleware platform. The deal with Victor Chandler will see Flinders integrate Maelstrom with VC-owned global payments solution provider Myriad Payments as part of a “wider project” planned with VC. Boylesports chose Flinders to aid their integration of new product lines in Asia and other fast-growing markets. Flinders also agreed to distribute Maelstrom into the nascent US market via Jade Gaming, distributor for IGT, Novomatic and others.

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