InPlay Matrix sign with Buzz Sports to launch ZonePlayTM into Asia

TAGs: Asia, Buzz Sports, inplay matrix, ZonePlay

BuzzSports logo 300x5019th April 2012, Leeds, UK – Leeds based gaming start up Buzz Sports ( today announced the signing of a deal to provide its flagship product ZonePlayTM as an online offering via the sportsbook solution provider, InPlay Matrix, with a focus on Asian markets.

This development with InPlay Matrix will give players across Asia the opportunity to play along with televised sport and bet what happens next while watching at home for the first time.

ZonePlayTM is a dynamic in-play betting product, which presents players with a simple proposition: “What happens next?”

ZonePlayTM offers players the opportunity to bet on the next incident during live sporting events, with live constantly changing odds on whether a corner, free kick or goal will happen, for example. It provides an entirely complimentary product to existing in-play betting markets offered by InPlay Matrix clients and gives them literally thousands of betting opportunities on a daily basis.

A typical English Premier League soccer game can offer over 60 unique betting opportunities, transforming even the dullest 0-0 draw into a betting spectacular.  ZonePlayTM is also currently available for tennis and cricket, and with baseball due for launch in 2012, the number and variety of in-play bets taken by InPlay Matrix is set to continue to grow.

Buzz Sports’ Chief Commercial Officer, Ian Williams, said “Asia is a huge market for in-play sports betting, so we are delighted to be working with InPlay Matrix. They already have an established loyal client base, they understand the in play market better than anyone in the region. The seamless integration of ZonePlayTM into their platform will give players a great user experience in their own native language and local currency.”

“We are very glad to be able to find an innovative product partner in Buzz Sports,” said Adrian Lee, Operations Director of Inplay Matrix. “This partnership is a fantastic opportunity for two of the most innovative companies in the sports betting industry to come together and offer players the latest innovations in sports betting options.”

ZonePlayTM is also available to integrate into both retail environments and mobile betting platforms.


About Buzz Sports: (

Buzz Sports was founded in 2006 by a team that had previously developed betting software for some of the biggest betting companies in the world.  The company spent over four years developing its flagship product, ZonePlayTM, before finally bringing it to market in 2010.  Buzz Sports currently employs over 40 people at its Leeds headquarters in England and holds a remote supplier gambling license issued by the UK gambling Commission.


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