BUSINESS

First Europe and then Asia for Bet Tracker

TAGs: Asia, Bet Tracker, Europe, Smart Phone

bet trackerIf there’s one thing that sports bettors want above all else, it’s statistics and finding the best odds available. Bet Tracker are at the forefront of this niche part of sports betting and as such are aiming to expand to a number of sports books in Europe and then Asia in 2012. The product itself allows customers to track their bets using their iPhone, Android or any other mobile platform they possess and aims to provide the most advanced probability tracking in the business.

In order to get more of an idea of what it is they offer and their plans for the coming year we spoke to Robert Kim, VP Business and Product Development, at Bet Tracker who had jetted over from their Los Angeles office to cover the ICE Totally Gaming conference. Their stand, which could remind you of a tribute to the wasp given its colour scheme, featured a number of different screens demonstrating how Bet Tracker’s technology works alongside specific sports.

According to Kim there is “thousands of statistics” the system pours over and it aims to cover as many eventualities as is possible by a system of this type – which we’re assuming is infinite! Kim is alluding to the aforementioned probability tracking that is such an integral part of their offering and music to the ears of sports fans. If there’s one-thing sports bettors could stay buoyant in then it’s an abundance of statistics and with this app they’ve got just that.

There will always be pressure to develop beyond their current offering and overseas growth is definitely something they’re looking at.

“We’re looking to expand into Europe and are launching with a number of new sportsbooks in, he said. “This will mean that we’re able to move away from the customer having to manually enter any information.”

On the question of Asia, Kim was confident they’d be expanding into the market in the near future. In terms of any linguistic barriers present, the system is available in a large number of different languages.

The firm’s unique offering looks like saving sports bettors’ money in the same way that Oddschecker has done with its checking site. The trouble will only come if they don’t manage to expand quickly enough and are gazumped. With the plans for Asia and their strong presence in the mobile gaming industry it doesn’t look like happening.

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