The Party, Dublin, May 25th:“The Seven Deadly Sins”


The Party, Dublin, May 25th: “Seven Deadly Sins” Commit them all. In one night.

If you made it to last year’s party in Prague you should be just about recovering from your Absinthe hangover and be thinking about getting yourself to Dublin for round two during the iGaming Super Show in Dublin. This year is a bit different – there will be no guest list, no tickets, and no way in other than registering for the iGaming Super Show in Dublin*.

May 25th, 2011 just so happens to be Bodog Brand founder, Calvin Ayre’s, 50th birthday party as well as’s 1-year anniversary, so we decided to move beyond our three areas of expertise: gamblin’, drinkin’ and carryin’ on. We will add in seven deadly sins and if you try hard enough, you can probably make up some more of your own.

We don’t want to make a big thing of it and we hate to get serious.

But seriously: DON’T. MISS. THIS.

Calvin Ayre, the notorious playboy has thrown some infamous events, but none have topped the launch party last year for his gaming industry news site –

Playboy Magazine wrote about the launch party saying it was: “a surreal party with a bizarre mix of post-apocalyptic characters, statuesque European models, midgets and live pigs.”

Event organizers are saying, “This bash will make last year look like tea-time at your Gran’s.” The Seven Deadly Sins party promises to be an experience that will force attendees to confront the core characteristics that make us human: Pride, Greed, Envy, Wrath, Lust, Gluttony and Sloth. Guests will have the opportunity to commit them all.

Don’t be a victim of Sloth, register for the iGaming Super Show now. If you don’t register to attend the Deadly Sins Party, the only sin we can promise you will experience is envy.

*Due to space limitations entrance to the Deadly Sins Party will be on a first come basis.