The day has finally come that the iGaming industry has been waiting for months to come has finally arrived.
Bwin and PartyGaming finally exchanged pleasantries yesterday as they put the finishing touches to a merger that creates the largest publicly traded online gambling company on the planet.
bwin.party digital entertainment was the brainchild of bwin CEO Norbert Teufelberger and PartyGaming CEO Jim Ryan, who will now become co-CEOs of the biggest global publicly traded gaming company to ever exist. The two companies, who have been at the forefront of recent developments in the burgeoning European online gambling industry, are rumored to be forging together ahead of a future slant at the US gambling market, if and when regulation happens.
In a period during which mergers have become the talk of the industry the fact that two of the online gambling industries biggest players have teamed up can only be an advantage to the industry worldwide. By establishing bwin.party in new territories they will make it so that worldwide, people will be more likely to gamble in general, not just with this reputable name.
In becoming the largest company in the world of gambling, they expect to take another long-awaited tilt at the US online gambling market. As it stands, it’s more a case of when, not if gambling will have a regulated presence in the US, and as soon as approval of intra-state gambling or legislation at a federal level, this gambling industry behemoth will be champing at the bit to be a part of the market.
Whether the combined group decides on a tilt at the lucrative riches the US can offer isn’t completely clear at this stage. The merger gives bwin.party a chance to dominate the US market. If any two companies can come together, make a go of it and be successful in North American then this amalgamation will be the one.