Bizarrely, despite the bore-draws and the many detractors, whom you can’t blame for dissing the beautiful game when it is played as negatively as this, the Yanks are actually lapping up the tournmanet. Last Saturday’s England v USA match was the fifth most-watched soccer game involving the US in history, reportedly drawing nearly 13 million viewers (and those figures don’t include Spanish-language Univision’s figures), and the most watched first round World Cup game in US history. Not bad considering the time difference means that across the pond most of the matches are televised in the morning.
That said, I can only imagine that the US equivalent of Jeremy Kyle or Cash In The Attic means that the televisual competition at that time of day isn’t exactly breathtaking – and once the students, housewives and freelancers ‘working from home’ tuned in, most of them probably fell asleep. Read more.