BUSINESS

Bwin targets US and South America

TAGs: Bwin, US online gaming regulation

Beware the threat from Europe

Beware the threat from Europe

It might not exactly come as a huge surprise but Bwin has admitted it fully intends to launch in the US, possibly with a partner, if the gaming market is liberalised imminently. The Austrian giant’s plans to conquer America hit the buffers back in 2006 when the UIGEA was enforced, shortly after it had shelled out €500m for the OnGame poker network. Bwin has also confessed plans for world domination by revealing it has designs on up to four countries in the emerging South American market. Now if this was a game of Risk they’d be in huge danger of spreading themselves too thin, so it would be imperative to fortify in Brazil and Central America. Read more.

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