The UK Advertising Standards Authority (ASA) has found fault with Paddy Power’s “Always Bet on Black” betting campaign during the Floyd Mayweather Jr. and Conor McGregor fight.

Paddy Power used the tag “Always Bet on Black” in its newspaper ads. The ads received nine complaints by readers who were upset over what they perceived as references to Mayweather’s race. This led them to believe that the ad was capable of causing serious or widespread offense.

Paddy Power said that the tagline was a well-known quote by black actor Wesley Snipes in the 1992 film Passenger 57. It also said that Mayweather himself had approved the campaign and “found the line funny, rather than offensive or derogatory.”

In fact, the underwear Mayweather wore at the pre-fight weigh-in was embroidered with the same slogan and the boxing champion posted an image of himself wearing these skivvies on social media, which he wasn’t required to do as part of his deal with the betting company.

The ad watchdog said that the quote was not known by all readers and that since the Mayweather-McGregor fight was between members of two races, the invitation to always bet on a black boxer over a white one was likely to cause serious offense.

Paddy Power is known for being cheeky and deviant, compared to other companies which work their asses off to not hurt snowflakes. Being admonished by the ADA won’t stop them for doing what they do best.

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The Luxor Hotel & Casino’s Sky Beam has been lighting up the night since the resort opened on Oct. 15, 1993. The tip of its pyramid contains a fixed-position spot­light that points directly upward.

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JCM Global is showing its wide array of products that are aimed at taking customer connections to the next level at booth #4039 in the G2E 2017.

A big thank you to Jordan ‘Jymaster0011’ Young for being Lee Davy’s first guest in his new column titled “Poker Grit!” In this interview, he shared his experiences before he became a professional poker player and how he was able to conquer life’s challenges. Read Lee Davy’s “Poker Grit” interview with Young here.