Therese Hillman: To stand out, games need to ‘stick with the player’

Game development can be a competitive business, as players and operators are always looking for the new exciting thing, and developers need to think several steps ahead, or be left behind. NetEnt’s CEO Therese Hillman joined CalvinAyre.com’s Becky Liggero at the Global Gaming Expo (G2E) in Las Vegas to talk about what her company is doing to succeed, and the future she sees for game development and U.S. regulation.