Tag Archives: Racing for change
- Stan James signs five-year sponsorship deal with The Jockey Club
October 9, 2010
The Jockey Club’s Racing For Change initiative is racing to the bank with a check in hand now that Stan James has inked a six-figure, five-year pact to rebrand Cheltehnam’s showpiece Champion Hurdle with the online gaming company’s moniker. The Champion Hurdle was previously sponsored by corrugated packing firm Smurfit...
- When the Levy breaks — UK horse racing wants more money from bookmakers
September 19, 2010
Racing For Change was the organization formed by UK horse racing’s bigwigs in order to get more punters interested in their sport. And it appears to have done some good, as track attendance is up 3.5% this year. So now they’ve formed Racing United, which seeks to compel UK bookmakers...
- Epsom derby will not be moved to satisfy bookmakers
June 10, 2010
This trying to make horseracing popular again malarkey is a bit of a vicious circle. Racing For Change are doing their utmost to reach out to Joe Public with a series of initiatives to get the uninitiated to the courses, while the industry itself and even the bookmakers that are...
- UK racing fans still struggling with decimals, price of a pint
May 26, 2010
Racing For Change's free admission weekend promotion at nine tracks last month was an attempt to lure some fresh faces into the stands, and on that score it was a grand success. However, data garnered from that weekend revealed that 'watching the races' came in at a lowly #5 on...
- Racing For Change introduce Customer Charter
May 23, 2010
Despite continued scepticism from industry insiders Racing For Change are stepping up their efforts to make horseracing more appealing to outsiders. Their latest brainwave is the introduction of a new customer charter that will encourage racecourse bookmakers to adhere to standard each-way betting terms. Those bookies that agree to offer...
- Horse racing: who has the plan to save the sport of kings?
April 24, 2010
In Pennsylvania, racetracks are pinning their survival on more slot machines. In Vancouver, two tracks may merge into one to cut costs. A racing stalwart thinks the industry should be wooing poker players. And in the UK, Racing For Change is going with free track admittance. Will any of these...
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