Tag Archives: football sponsorship
- William Mummery on football sponsorship in China
July 14, 2015
Angelia Ong talks to William Mummery of SBOBet. He talks about football sponsorships and the increased importance of brand ambassadors. "At this moment in time while the landscape is changing and developing, there isn't any opportunity to directly sponsor within the people's republic [of China]," said Mummery. Mummery also talked about the increase importance of brand...
- 666Bet continues football sponsorship roll-out tie up with FA Cup ‘Super Six’
November 7, 2014
Online gambling operator 666Bet's first season foray into the world of football sponsorships has landed the company a new batch of deals with six non-league English clubs scheduled to compete in the first round of the FA Cup this weekend. The clubs, dubbed the 666Bet Super Six, includes three teams...
- Footie partners for 666Bet, Marathonbet and Hills; Boylesports goes to the dogs
August 14, 2014
In its seeming quest to sign betting partnerships with every football club except that ‘phantom’ Portuguese squad, the Isle of Man-licensed 666Bet has inked a new platinum partnership with Leicester City FC. The one-year deal covers the upcoming 2014/15 campaign and will see 666Bet serve as the Foxes’ official betting...
- The Budding Relationship Between Football Sponsorship and Gambling
August 29, 2013
Football and sports betting go together like macaroni and cheese. Not only is football the most popular sport in the world, but the larger demographic likes to have a flutter or ten. It’s a great partnership, with the sports book being the lifeblood of most bookmakers, both online and in...
- Premier League Sponsorships not just for UK Sportsbooks
November 10, 2011
Aside from the usual fantastic array of betting options offered by the industry, Sunday’s English Premier League football fixtures may not have had too much significance to the iGaming world. But when those in the industry look a bit closer, they’ll see that this, like many others, was a day...
Kindred Group record revenue following 32Red acquisition
July 26, 2017