The brand believe the changes will help them to ‘set a new standard’ in online casino comparison.
New Features
Following on from the brand’s relatively recent top-down change in November last year, and its launch into the German market in January of this year, CasinoGuide has now revealed their latest raft of improvements wrapped up in a completely new design – which has been unofficially dubbed ‘CasinoGuide 3.0’.
The flagship new feature that should be immediately noticeable to CasinoGuide visitors is the option to filter their recommended casino list based on 50+ criteria – such as available bonus offers, payment options and certain pre-defined features. The list can also be sorted in seven different ways.
According to Project Manager Alex Tester, “this new feature allows visitors to specify exactly what they are looking for, and immediately see all of the online casinos that meet their requirements. And most importantly, we can be sure that we are serving everyone – whether you’re just looking for the biggest bonus, or a casino with a high roller bonus, NetEnt games, live chat, 1000+ slots, gamification and PayPal support.”
New Look
As part of this wholesale change affecting all of the sites under the CasinoGuide brand, the casino portal has abandoned the primarily black and white look that it had been sporting with a brighter, more upbeat colour scheme of purple, yellow, and white. This colour scheme is consistent across all three of the CasinoGuide brand sites – CasinoGuide.co.uk, CasinoGuide.de, and CasinoGuide.com.
The logo has been updated too, and now focuses more on the ‘guide’ aspect of the brand with its similarity to a location pin.
Why Change Again?
“We took a long, hard look at what we were offering compared with our competitors, and found several areas we could improve in. That knowledge, combined with some great original ideas, gave us the recipe that will help us achieve our vision: to be the #1 online casino guide.”
