Interregional Sports Group (ISG) has increased its shareholding in Supponor – the market leading technology company whose DBRLive system is revolutionising perimeter advertising
in sports.
ISG has had a long-standing relationship with Supponor, activating perimeter rights created through Supponor technology from La Liga and The Football Association amongst others.
‘We believe that Supponor remains the clear leader in the provision of virtual perimeter advertising and this additional investment underlines that,’ said ISG Group CEO Chris
Buckley. ‘It’s a perfect fit for ISG as a group and we are confident that we can help Supponor grow this market,’ he added.
“ISG was built from the ground up to maximise the value of innovative emerging technologies in the sports rights and production sectors which gives them a distinct competitive advantage
in delivering on the promise of an emerging industry, one which Supponor pioneered and has long championed. As ISG continues to invest and innovate in deploying and commercialising
virtual replacement technologies across an ever-expanding range of global premium sports properties, Supponor is excited that they continue to support our long term growth ambitions
and needs” said Supponor CEO James Gambrell.
About ISG
Interregional Sports Group (ISG) is a full-service international sports media group focused on global premium sports. With its HQ in London, ISG focuses on regionalising broadcast technology and strategies. ISG strives to provide its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.
Interregional Sports Group Limited
15th Floor, Ambassador Building, Embassy Gardens , 5 New Union Square, London SW11 7BP
T: +44 (0)207 754 5414 | [email protected]
Registered office: 37 Warren Street, London W1T 6AD
