Sports betting data provider Betradar signed a pair of new partnership deals this week.
Italian bookmaker Sisal Matchpoint to implement Betradar’s Live Channel Online system into Sisal’s online site, sisal.it, complementing the integration of Betradar’s Live Channel Retail system in 500 retail outlets across Italy.
Betradar’s Live Channel Online was only launched in August 2014 and it’s been responsible for giving online bookmakers a platform to show live sports content covering a variety of sporting events all over the world.
“We’re very delighted to have sealed the partnership with Italian key player Sisal Matchpoint,” Sportradar Media Rights Managing Director Jörn Anhalt said in a statement. “The integration of Live Channel Online and Retail strengthen Sisal’s portfolio significantly with entertaining and revenue-generating live streaming solutions dedicated for every platform.”
Betradar also signed CG Analytics, the data analytics subsidiary of Nevada-based sports betting technology provider CG Technology.
As part of the deal, Betradar will provide CG Analytics with access to its comprehensive package of pre-game and live odds data. CG Analytics will be able to take full advantage of Betradar’s data and digital content to enhance its own in-running betting platform to include different in-running props (pending regulatory approval). The company expects to see an enhanced offering for its partner and affiliate properties in Nevada and international partnerships in Mexico and the Bahamas.
“We are pleased to partner with Betradar, the largest sports data provider in the world, and to boost the strength of our in-running wagering offering,” CG Technology President and CEO Lee M. Amaitis said in a statement. “Through this agreement we will build on our successes in in-running wagering and create a comprehensive, interactive data package that combines speed, accuracy and increased in-running props, offering our customers a product that is unprecedented in the marketplace.”
