Just one month after MetroPlay announced plans to mould MEcasino and MEarcade into a single offering known as MetroPlay Casino, the sister company of the free newspaper, The Metro, have announced their second new partnership, this time with the payment processor WorldPay.
The payment processing company will be responsible for ensuring MetroPlay Casino punters can get their cash on and off the site with limited fuss, and will also provide MetroPlay with a risk management system known as RiskGuardian; a holistic solution for fraud policy.
WorldPay possesses the ability to offer MetroPlay Casino’s customers over 200 different ways to deposit money including debit and credit cards; bank transfers, eWallets, e-vouchers and cash vouchers, both for the desktop and mobile offerings.
Karl MacGregor, VP Digital, ecommerce division at WorldPay commented on the deal: “In the gambling sector a successful deployment is about managing the entire process of collection from players, paying out winnings efficiently and managing the threat of fraud and payment security. WorldPay’s global reach and expertise in the gambling sector means MetroPlay will be best placed to deliver strong customer service, increase retention by optimizing pay-outs and make best use of complimentary services to offset commercial cost elements.”
MetroPlay Casino views the mobile business as it’s main area of growth as was proved with an injection of £1.9m of mobile marketing capital and a partnership with EveryMatrix and their highly sought after Mobile 360 solution.
Jamie Walters, exec director at MetroPlay added: “We’re delighted to work with WorldPay to create Metro Play, the ultimate urban mobile gaming destination. Together we have built a compelling and distinctive product and we’re really proud to bring this offering to market. Created in response to the continuing growth in consumer demand for gaming, MetroPlay stands for entertaining, high quality, straightforward, mobile-led gaming.”
