Wednesday January 30th, 2020 – Salsa Technology, recently rebranded from Patagonia Entertainment, has strengthened its market-leading position in the LatAm iGaming space by signing a partnership with BetPlay.
BetPlay, Colombia’s biggest operator, will be integrating Salsa Technology’s Game Aggregation Platform (GAP). BetPlay has operated in the regulated Colombian iGaming market since 2017, when it became the second licensed operator in the country.
Salsa Technology’s GAP features over 40 third-party content providers, which sit alongside an exciting library of proprietary titles. The hugely popular Halloween Groove Bingo and the recent LatAm classic Jogo dos Bichos Praia are included in the deal.
BetPlay customers will be able to access all these world class games through one simple integration. Salsa Technology will be in attendance at ICE London 2020 for anyone wishing to discover more about the Betplay partnership and LatAm expansion plans.
Salsa Technology’s Global Business Development Manager Victor Arias followed: “Colombia is a massive market for us and we are incredibly proud to sign our partnership with BetPlay. Our GAP has won acclaim around the world and its games will give BetPlay the perfect catalyst for further advancement.”
BetPlay’s Director of Operations Carlos Mario Mora Alvarz followed: “We are very glad to be able to include Salsa Technology as our Game Aggregator supplier in our partnership list. In the short history of the Betplay product in the Colombian market today we are the No. 1 platform in the country thanks to the hard work of our team, allies and suppliers. Based on this premise, we take the first step in search of an expansion of the Betplay product with the help of Salsa and its wide range of casino and slot companies for the Colombian market..”
About Salsa Technology, formerly Patagonia Entertainment
Salsa Technology is an omni-channel iGaming platform servicing both new and established online and land-based operators. Its leading game aggregating platform (GAP) is available in Latam and increasingly around the globe. The company began life in Video Bingo game development and is still renowned for creating the most innovative titles on the market. Video Bingo is a hybrid between Bingo and Slot games. The company is one of the most popular technology developers in the Latin American market and is rapidly growing into other markets. The platform, technology and entire games portfolio is lab certified for Colombia, Mexico, Asia and Europe will be coming soon. More information about Salsa Technology can be found at http://www.patagonia-e.com.
